Tag: Festival Circuit

  • Society, Cinema & the Critic

    Society, Cinema & the Critic

    Society
    Man is a political animal. So reflected Aristotle. He went a step further to see politics and culture as by-products of nature. Man is given speech and moral reason as natural, inborn, gifts. So, any further device, or design, such as politics, must be natural, Aristotle thought.

    History is an interesting play of power — domination of one group by another — through socio-economic-cultural class differences. Aristotle named any such play of power politics. Although nobody is pure victim or pure perpetrator of crime — everybody is connected in the dynamics of the social power play – some groups, or people, are more aware of the play, inherent in the social systems, than others. They know what Marx meant by the remark — “Men make their own history, but they do not make it as they please…” They are the wise people who know the system is not made to change just like that. These people are the perpetrators of the power game to keep the system alive and kicking, and to reap personal fruits too.

    On the other end of the power game are the victims. They do not want to know. They feel blessed in ignorance. They complain sometimes, about the lacks in life. But, they fear knowledge. Knowing too much is bad — the comment the new science teacher passed on the fired Mr Rzykrusky in Tim Burton’s Frankenweenie (2012). Most of us are like the new science teacher. We feel threatened by history. We choose to be ostriches on the face of sandstorm instead. We choose to be puppets.

    The third category is that of the critic. The critic is as aware as the perpetrator of the crime. But, s/he chooses not to join the rank of the perpetrators. S/he tries to awaken the victims, from the self-induced slumber. S/he does so when she is a naïve critic. The wiser critic knows that the system cannot change like that. S/he knows that the system would take its own time – like any other automaton it has life. The wise critic plays her/his role, despite knowing that it is impossible, and inadvisable, to crack the system, because s/he sees possibilities of spreading the power over more hands by her/his critique. Society

    Critics read culture through its products. The act of close reading is sometimes called deconstruction. Cinema is one such product. However, being one of the last such unitary products (webpage or the multimedia spread over a portal is not really a unitary product), cinema brings a panoply of other cultural products to the study of a text.

    A text is any cultural product, or any multiple of socio-political forces or figures, that gives rise to an occasion of reading culture and society, and the shifting power positions in these, at any point of time. Any text changes its meaning with the positional shift of the reader, in her/his space or time. Society

    It is interesting to note that Steve Jobs can be a text, along with Pixar, Pixar’s films such as For the Birds (2001), or Inside Out (2015), or even a criticism of any of these.

    In other words, ideology may be called the cultural capital.German philosophers used the word ideology quite a lot since the 19th Century. Rarely a precise definition was given, however. What Marx, and most Marxists, meant by the word was: For the power game to be sustained, it must look natural. Everyone must think that is the only way in life; there is no alternative. For that to happen, cultural products that would sustain the logic of their own existence for the next generation of users/consumers must be crafted consciously,as tools of brainwash. This chain of affairs is similar to the definition of Capital in economics – produced means of production – tools, schemes or any other artificial resources to bring out the next cycle of production.

    The perpetrator uses such cultural capital to keep the system running. The victim is thoroughly affected by such cultural capital – her/his personality is built on the dominant ideology(ies) — her/him being completely unaware, or ignorant by choice, of the fact.

    The critic tries to look at the ideology — its origin, cycles, products, reformation. Society

    S/he needs a lot of different cinemas to deconstruct ideology at work, in a better way. Different cinemas – national, cross-over, queer, experimental, personal, accent, to name a few.

    In a cosmopolis like Mumbai, it is not easy to find such different flavors of cinema. Popular cinema, centered around the perpetrator-victim axis, overshadows any other flavor. It is easy to go with the rules of the system. They are well-known. They keep the system running. This is what critics mean, when they complain that Hollywood, or Bollywood, does not want anything strikingly new. Their observation is largely true. Ideas too fresh are summarily rejected. Popular cinemas work around sets of worked out schemes, and their safe variations, that would keep the system running.

    Of course, this would produce stagnation with time. But, that is another story.

    This year’s edition of film festivals would be attended by an increased number of cineastes. What do they expect from the package of films? Are they critics, victims or perpetrators? What do most of them choose to be?

    What does the audience want? Is the audience a homogeneous one? What do different audiences want? Why do they want that? Who refurbishes demands in their mind?

    What is the role of the critic today?

    P.S. Godard said, long ago, “I am still practicing criticism. What can I do if my medium has changed?”

  • The 1st International Film Festival of India, 1952

    The 1st International Film Festival of India, 1952

    I missed the first International Film Festival of India, because I was too young to be allowed to see the festival films. There was a precondition that only ‘adults’ were allowed to see the programmes. I had to wait my time. The late Ms. Amita Malik, who was then a broadcaster in All India Radio and an art critic in private, was suddenly asked by AIR Delhi to move to Delhi overnight to cover the film festival in sound. The local news daily, The Statesman roped her to file daily reports on the proceedings. She later gave me, some years later, an eyewitness account of the first film festival organised in India as it developed. Besides her writings for The Statesman on this event, her autobiography provided for additional details. To say the least, this film festival was poorly archived for future generations. As we approach this year, marking the fiftieth edition of the international film festival of India, there is a major problem to find those who were there in the crowd.

    Our story must begin from mid August 1947, when Jawaharlal Nehru made a policy statement for this government when the issue came whether India should join the British Commonwealth organisation, or not. Jawaharlal Nehru had observed that India shall open all its windows to allow the entry of all that was good in human progress and ideas. The film festival was also a good idea. But in this case it was under development in far away in Paris in the mind of Jean Bhownagarey, the European representative for the Indian National Congress based in Paris. Bawanagarey was a man of substance from a Parsee family, who was given to spending his time in moving in the company of Parisian high society, talking of the freedom struggle being waged against the British in India. He, in the course of his travels in Europe, had seen the reopening of film festivals in Cannes and Venice. In his latest tour of India after Independence he had talked of this idea to both Indira Gandhi and her father.

    On a fair day of 1950, the newly appointed State Minister of Information and Broadcasting, R.R.Diwakar, found a note written by Nehru asking him to explore ways and means to hold an international film festival in India. The idea was that such a festival will prompt the Indian film industry to be projected before an international platform and begin an exchange of cinema fare and intellectual ideas. Nehru’s word was law for Diwakar, but he had no clue on how to take on this command. He rushed reportedly to Indira Gandhi, who was just waiting for such a thing to happen and Indira Gandhi pushed Diwakar into the laps of Bhowanagarey, now appointed Media Advisor to the Central Government, who smiled and obliged! Bhowanagarey advised that the first international film festival needed to be organized by the newly created Film Division because then it would be possible to get State funding, State support in manpower and the State apparatus of media assistance etc.

    Bhowanagarey reached out to the various regional film chambers of commerce to get their involvement. Most of the office bearers were ignorant of what help they were expected to do, but soon enough they got the message that the Indian film industry under them, would need to put up exhibitions extolling the growth and impact of their products. In Bombay the Azad Maidan next to Metro Cinema was booked and converted into an Exhibition ground. Stalls were marked and allotted to film distributors who were supposed to pay rental to the Film Division which would provide for some pin money to overcome expenses. The stall owners could put up their film fares. Most the stall holders erected film posters of the films they had produced or were making during the year. Film distributor Rajshree claimed they had 500 theatres in their charge to show movies. The other film distributors erected posters of film Ek Do Teen, Amber, Saqi, Khubsoorat etc. Even the Chinese participation was a few posters of their latest films. A make shift open air theatre, with three screens, was also erected to show short films which were entered in the Festival. To say the least, it was amateurish. Things were better organised in Calcutta which saw the display of the most modern film studio equipment and machinery associated with film making. Many international manufacturers saw in this event the first opportunity to open offices in India and some even planned to start manufacturing units.

    The office bearers of Indian Motion Picture Producers Association (IMPPA) were asked to get their members off their stools and agree to be part of the Organising Committee and Reception Committee for their regions. Regional Committees were created to look after the film festival which was now slated to be a travelling show starting from Bombay (Mumbai), then move to New Delhi, followed by Madras (Chennai), then Calcutta (Kolkata), and informally close in Trivandrum (Thiruvananthapuram).

    More success came from the participation by film artists. That was a photo opportunity into history. In Bombay, actress Suraiya and Veena led the galaxy of film artists into the inaugural function. At that time they were the queen bees of Bombay film world. Some actors and actresses living in Bombay in a rare gesture, invited some of the guest actors and actresses who were delegates to the international film festival, to their homes as home-stay guests. The American delegation however preferred to stay in the best hotel in town.

    The Indian government sent out invitations both through its embassies located worldwide, and also contacted directly with the foreign ambassadors based in Delhi, requesting for representatives of their respective film industries to come as guests of the Indian government. Chester Bowles, who was the US ambassador in India, sent a special mail to his government that the US delegation from the American film industry, ought to have a presence of well known names who were known to have ‘leftist’ leanings since Nehru favoured such persons and otherwise was greatly influenced by Soviet culture. Chester Bowles wanted a foothold for the American film industry in India which till now was influenced by British cinema . Frank Capra, who was the leading light in the professional world of the American film industry, and had lately demitted office as its President, was appointed as leader of the US film delegation to attend the Indian festival both in Bombay, New Delhi and Calcutta. Frank Capra proved to be the right choice. He garnered all the spotlights of the Festival!

    The Festival finally saw the participation of 23 countries including USA, UK, USSR, China, India, Egypt, Italy, France, East Germany, FDR of Germany, Sweden, Poland, Czechoslovakia, Turkey, Spain, Malaya, Japan, Hungary, Sri Lanka, and Canada, among others. The film festival itself featured in all, 40 feature films and about a hundred short films and documentaries. The feature films screened, included Yukiwarisoo (Japan), Fall of Berlin (USSR), Bicycle Thief (Italy), White Haired Girl (China) The River (USA), Dancing Fleece (UK), Miracle of Milan, and Rome Open City (Italy). India offered Awaara (Hindi), Patal Bhairavi (Tamil), Amar Bhopali (Marathi) and Babla (Bengali). Awaara was not screened in Calcutta when the package went to that metro.

    At the conclusion of the travelling Festival, there was widespread opinion that the exposure of film artists and technicians of the Indian film industry to the works of international cinema was meaningful and an eye opener. Film Yukiwarisoo was immediately made into an Indian clone called Bhagyawaan. The neo realist Italian cinema influenced Bimal Roy and his friends and they went on to make the celebrated Do Bigha Zameen. Raj Kapoor armed with his IPTA membership, financed Boot Polish.

    The International Film Festival was officially inaugurated in Bombay on 24th January 1952 , by the State Minister for I&B, R.R Diwakar; in New Delhi, the Indian Prime Minister, Jawaharlal Nehru took centre stage on February 16. In Calcutta the Festival was inaugurated on 29th February 1952 (It was a leap year!). When the Festival moved to Madras to be inaugurated on February 7, 1952 the sudden death of King George VI in England sent the Indian Government into a flurry of protocol activity. It was resolved that all the films from England in the Festival would be withdrawn at once, and the Union Jack was flown at half mast.
    While in Bombay the official function was held in The Regal Theatre, in New Delhi the newly constructed auditorium of the National Physical Laboratory at Pusa Road, was selected for the official function. In Calcutta, the open ground outside the Eden Garden Stadium was partially converted to act as the main venue for the opening ceremony, while some marquee movie halls were booked to screen the international film programme.

    In Bombay, Calcutta and Madras the program for the foreign delegated included visiting some film studios. In Bombay and Calcutta the foreign delegates were impressed by the use of outdated film equipment to make still good quality films. In Delhi the film delegates were all sent to Rajghat to offer their respect to the Father of the Nation, and one of the evenings was booked for tea with Dr Rajendra Prasad, President of India at the Rashtrapati Bhawan. Those who wanted to visit Agra for seeing the Taj Mahal got a good glimpse as the Taj Mahal was closed to public access that day.

    Most of the film delegates from foreign countries thinned out their stay in India after the opening ceremony in New Delhi. Frank Capra still pushed himself to Calcutta. No foreign delegate was reported to be present in Trivandrum. In fact Trivandrum was not even on the circuit map of the film festival. It was added by the government when many film makers in Kerala protested for being ignored. Therefore official brochures do not mention Trivandrum as one of the festival venue while media reports of the day, mentioned the screenings.

    1952 was also a very important landmark for the Indian film industry. During the year the Cinematograph Act was also passed. In the debate the effect of the international film festival was repeatedly made.

    At the end of this film jamboree, the Indian government could not make up its mind whether to make the event an annual feature for India or not. The original festival had been bannered as ‘International Film Festival’ or “IFF”. In the intervening years, the government was told to call it the International Film Festival of India or IFFI. This was the first film festival in Asia, and the third in the world after Venice and Cannes.

    It took a lot of push to recall the whole exercise in the second International Film Festival of India, in 1961. Four years later in 1965, IFFI was made a competitive film festival, By this time the writer of this feature had reached the age when he could see the ‘adult films’ of the IFFI, and gain entry to the movie halls in Delhi/New Delhi with paid tickets in hand.

     

    https://iffigoa.org/asias-first-film-festivals-iffi-over-years/

     

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    Photo courtesy: IFFI 2016 from the IFFI archives.

     

  • IFFI at 50 — a reality check

    IFFI at 50 — a reality check

    Weighed in by the baggage of Bollywood and chasing the chimera of star power to pull audiences to international film festival seems to have taken the sheen off IFFI, & Goa as a film destination is losing its ground.

     

    “Being at a film festival reminds me of the power of film. The power that we have in our hands. Telling specific stories that start the debate that is needed today, and that connect you with realities that you had no idea were connected.”

    -Diego Luna (Mexican actor)

     

    From the momentous summer of January 24, 1952, to November 20, 2019, the International Film Festival of India, has come a long way. One of the most coveted festival dos for the who’s who of cinema, and the most significant of film festivals this side of the continent, IFFI turns 50 promoting the crema la crema of cinemas from the world over.

    From the Commercial Capital of Maximum City Mumbai to the sun kissed, sea and sand drenched tourist El Dorado of Goa, where it has found a permanent home these last 11 years, IFFI, in these last 50 years, has grown in stature, size and significance, has assiduously stood as one of the foremost flagbearers of Indian cinemas for the world to sit up and take notice.

    International Film Festival of India or better known by its acronym – IFFI, has been assiduously providing a common platform for cinemas of the world to project the excellence of film art; contributing to understanding and appreciation of film cultures of different nations in the context of their social and cultural ethos.

    Since its inception in 1952, IFFI has steadfastly nurtured and inspired Indian cinema introducing it to world outside as well as many audiences that coexist in this vast and diverse country. From a modest 23 nations in 1952 to over 65 plus countries in the ensuing 2019 edition, IFFI in its 50 years of existence, has also seen the cinemas being showcased as also audiences that make it to the Mecca of Festival Movies seen manifold jump in numbers each edition every year.

    However, 11 editions on at the permanent venue of Goa, IFFI seems to be on the wane and lost its pull power and punch. Of course, IFFI is toasting its 50th or Golden Jubilee this November. But time has come for a reality check and some soul searching on the part of the Entertainment Society of Goa as also Directorate of Film Festivals, Information & Broadcasting Ministry.
    For a festival that is India’s ambassador to the outside world on the cinemas it produces within, as also films that it showcases from across the globe, that IFFI it seems is regretfully suffering from an identity crisis of sorts, which is indeed a cause for much concern and serious introspection.

    For one who has been attending the annual jamboree religiously it is sad to note that not only is the footfall dropping by the year but also the quality of cinemas being showcased slowly, but sadly, on the decline. Given that platforms like IFFI provide the universal window to the best of best contemporary cinemas globally made one’s expectations and anticipation the festival would better and best itself from its early edition is humungous. That it has been to the contrary only saddens the cineaste in one as it has been a shot in the darkness picking up the best of film to watch at IFFI in recent times.

    Then, the reasons are not far to seek, nor is it tough to tackle the teething issues that dog one of country’s most coveted and much anticipated calendar call specially for the avowed cinephiles from across the country.

    That in the absence of a sizeable local population gracing the festival and it is those 1000s of aficionados especially from Karnataka, Kerala, Chennai, Maharashtra and other distant places who make up the festival crowd should waken up the officials who seem to have gone into a deep slumber and taken it for granted that IFFI would succeed against all odds. But that is not the case.

    The first and foremost problems with IFFI is that despite being Directorate of Film Festivals’ baby, I&B ministry has conveniently thrown its baby into the bathtub of ESG, which is a worrisome factor. That Karnataka, which at one time has boasted of the finest of infrastructure to host film festivals as also given its much more mature and cinema conscious audiences, lost out due to political reasons is another matter.

    That ESG though situated in the epicentre of IFFI venue is still unable to come to grips with meeting the expectations of the avowed lovers of cinema is a matter of deep anguish and shame. The mishandling of entry at venues, the total absence of budgeted food courts and the glitches of online booking of tickets are just tip of the iceberg.

    Also that the MCs who introduce the films to the audience has no knowledge of cinema whatsoever and mouth their introductions in rote like robots is another dampener. If one had expected ESG to have sorted out these issues, I am afraid it has not and ironically, the problems are only compounding each passing year.

    One of the other major issue with IFFI, has been the organisers unabashed fixation with Bollywood and its equally cinema illiterate clan. The inaugural this time was a classic example of how a festival of serious and aesthetic cinema should not be.
    The whole exercise turns into a vacuous one and more of a platform for the invited stars and starlets to promote their own films and agendas than help enhance the prestige and brand of IFFI. Where was the necessary for a Koffee with Karan kind of balderdash that too at an inaugural, not to mention the thamasha in the form of impromptu jigs and jives which do not in any way go with the essential spirit and larger context of a cinema carnival like IFFI is being hosted and held.

    With emphasis more on playing host to a retinue of Bollywood stars for the sake of sound bytes and a few lines in the print the quintessential soul and solemnity of IFFI is shrouded in ritualistic reality show than be the platform to enhance the cinematic experience as also educate the audiences on better understanding and appreciation of cinema in its multifarious forms. Instead of being a well spring for the who’s who of regional cinema to showcase the diversity that India is, except for the token Panorama Section, which has its own biased and parochial considerations of which film find their way into the screening scroll, for the aspiring talents of the country to learn from the films being showcased as key takeaways, IFFI has only turned into a jaunt where freewheelers and tourists are wooed to experience the marvels that Goa offers for itinerant travelers than hardcore lovers of serious and art house auteur oeuvres.

    Where a better financial planning and budgeting could help IFFI to be the best single window showcase to the crème la crème of cinemas of the world, precious money of the exchequer is being frittered away in hosting and housing invitees in star hotels and hiring a retinue of college students to conduct them from one party to another and ferry them to other personal itineraries than IFFI. That film makers across the country only grace IFFI only as official invitees when their films are part of the panorama and do not grace it otherwise only speaks of the scant regard and least priority that they hold IFFI in their personal scheme of things.
    Instead of being a platform where every participant would sorely rue that he did not attend IFFI, the annual festival has conveniently become a ritualistic exercise where a clique of officials and organisers and a few hard followers of serious cinema gather. For the reset though IFFI is as good as not there at all with film festivals held in almost every City and State capital of the country. More than being a best reason to be part of IFFI the festival seems to simply shut the doors given its mismanagement as the depleting footfalls and decreasing quality of cinemas being showcased tell their sorry tale.

    Yes, as IFFI gears itself to toast its 50th year, and Goa, host its 12th edition, it is time the powers that be and well-wishers of cinema as a pure play art form where the aesthetic, creative and best of cinemas showcased ensure the best of talents also make it a point to attend and savour the magic and marvel of movies, it would not be wrong to sing the dirge for IFFI and Goa as a permanent host. If IFFI has to face the test of times it is time officials wake up to the reality that stares at them and set about cleansing the Augean stables and put IFFI on the right track.

    Yes, it is a Herculean task. But it is now or never. The ball is in ESG and DFF courts. Are the officials listening? Come November 20, 2019 true blue cinema lovers will know the answer. Until then it is adios amigos and Vive La Cinema.

  • On the History and Importance of Film Festivals

    On the History and Importance of Film Festivals

    In the Indian subcontinent, the tradition of film festivals goes back to 1952, when the first International Film Festival of India (IFFI) took place, in Mumbai. It gave birth to a new league of Indian filmmakers, such as the Bengali trio Satyajit Ray, Ritwik Ghatak and Mrinal Sen, who would revolutionize Indian cinema, in the following decades.

    Cinema was brought to India by the famous Lumière brothers. We all know how the first screenings, at Kolaba’s Windsor Hotel, in July 1896, kept the audience mesmerized. Soon, Indians started making films themselves. Hiralal Sen from Calcutta, Save Dada from Bombay, and many others from Kolhapur and Nashik started recording actualities and fictions for the screen.

    Native commercial ventures began in Maharashtra with Dadasaheb Torne’s Pundalik (1912) and DG Phalke’s Raja Harishchandra (1913). In the following years, the show-business would be dictated by Parsi entrepreneurs and theatre wallahs. Filmmakers and actors came from theatre, those days. Thus, cinema in India, following the global trend, shaped up as filmed play.

    Rabindranath Tagore was among the few who advocated change. He wrote, in 1929, in clear words, that cinema should free itself from the dictatorship of the spoken word. He felt that cinema must realize the power of images to find its own identity as the tenth muse. To prove his point, Tagore wrote a feature-length screenplay based on his own narrative poem Shishutirtha, and invited the famous romantic documentary filmmaker Robert Flaherty to direct it. Flaherty denied to work on someone else’s screenplay.

    However, the message was sent across. Taking the cue from Tagore, a section of the Indian intelligentsia began actively thinking in terms of camera stylo, or camera as pen. The term was popularized only in 1948, by Alexandre Astruc, in the context of  the post-WWII French film industry. However, the idea had been around since Eisenstein and Buñuel since 1929.

    It is not possible to realize the power of images without reading the images first hand. Just as a poet goes through the totality of the history of world poetry, a filmmaker needs to know his roots. Without an organized effort to read all key texts, no filmmaker can push the medium further.

    The cine-enthusiasts who started Calcutta Film Society in 1947, Madras film chambers in 1938 and Prabhat Chitramandal in 1968 felt this need. Good filmmakers come from a seasoned audience. Regular screening  showcasing the plurality of world cinema leads to that seasoning.  In turn, that puts the total cinematic experience of the populace under pressure. Stale repetitions of genres, themes and styles are finally washed out under this pressure. Viewers watch out for something new, which the filmmakers must create. Cinema evolves this way.

    This calls for a regular practice in film studies. Film societies, academic courses, and short appreciation lectures do that. However, the interest is born only when the force is very powerful. That spat of energy is released only through film festivals. Generations of film buffs, critics and filmmakers were created in festivals.

    French New Wave was born with the journal Cahiers du Cinema. But, no one believed in its authenticity. When Truffaut wrote the notorious essay “A Certain Tendency in the French Cinema”, he and the Cahiers were blacklisted in the French Cinema circle. Truffaut was banned from the Cannes Film Festival. He and the Cahiers group were badly criticized by the major French filmmakers of that time. Everyone said that Cahiers had gone too far. How could a bunch of critics, who never made a single film themselves, had the audacity to bully such famous filmmakers!

    Truffaut made his debut film, Four Hundred Blows (1958), the following year. That film won the best film award in 1959 at Cannes film festival. That opened new vistas for world cinema, where, for the first time, critics (some 14-15 of them) became filmmakers themselves to change the course of filmmaking in the country. New wave was born as much at the Cannes festival as in Cahiers.

    In India too, Ray received a major intellectual thrust from the Neo-realist cinema showcased at the ’52 festival. He applied the style very consciously to his debut film Pather Panchali (1955).

    Ghatak met Pudovkin, one of the pioneers in the constructivist cinema in the USSR, in the same film festival. The festival and the meeting left their definitive influences on his filming style.

    Those waves are very much alive even in our time. Indian filmmakers and students of cinema were introduced to filmmakers whom we can call champions of personal cinema—Haneke, Ken Loach, Nuri Bilge Ceylan, Wong Kar Wai, Kim Ki Duk and Dorota Kędzierzawska—through film festivals.

    Film festivals can contribute largely to the basic needs for three wide groups—filmmakers and film students, film buffs and the casual movie-goer. That is possible only when such festivals are curated by trained hands. Filmmakers and students of cinema can reap the maximum out of such festivals when they become active spectators.

    Most festivals are equipped with master classes by prominent filmmaking personalities, interactive forums and trade analyst meet ups. Many festivals hold film marts too, where films are bought over international territories; here, filmmakers meet each other, and business deals are cracked.

    For a vast country like India, with its multiplicity of cultures, city-based festivals were always a need. That need gave birth to the International Film Festival of Kerala (IFFK) in 1994, the Kolkata International Film Festival in 1995, and the Chennai Film Festival in 2002. In addition, more critical festivals such as Osian’s Cinefan curated by Cinemaya, and International Forum of New Cinema curated by Cine Central, Kolkata try to cater to a relatively advanced spectatorship.

    Film festivals are an essential part of the film student’s life. Even in this age when new films from unknown cultures are being aired everyday on film TV channels, only festivals have the magic to offer a sense of euphoria to budding filmmakers.

  • The appreciation and promotion of cultural otherness

    The appreciation and promotion of cultural otherness

    A case study of the Toulouse Indian Film Festival

    Cinema is an important medium, and is highly responsible worldwide in constructing otherness.[1] Film industries, since time immemorial, have been aware of this power that it holds, and several papers on this aspect using Hollywood as an example are available.[2] This present study is a result of 10 years of research, backed with a field survey based on experience while conducting 7 editions of Le Festival des Films Indiens de Toulouse/Toulouse Indian Film Festival (TIFF). It examines the biases regarding Indian culture held by a sizeable number of French spectators—a majority of them still have incorrect ideas about contemporary India—and attempts to find a way to show them the truth.

    The primary reason for this widespread misinformation is the escapist Bollywood entertainers, such as Kabhi Khushi Kabhie Gham (15,363 tickets sold in 2001) and Devdas (98,338, in 2003) as well as a few notable films set in India and made by the West, such as Slumdog Millionaire (2,694,389, in 2009) and Indian Palace (271,131, in 2012).[3] What such canvasses unscrupulously exhibit is an India of contrasting images—grandiose wealth and dire poverty; glamorous haute culture and filthy rags; colorful, luxurious ceremonies and beggars, human trafficking, and exploitation.

    While regulars of TIFF have a clearer picture of the real India, new attendees are beginning slowly to see the other side. Though a gradual change in perception is observed, the nature of the questions raised at the post screening Q&A sessions are still indicative of years of wrong programming. When on the subject of Indian contemporary society, the questions tend to be related to rape culture, women’s rights, and poverty. When on the subject of geography, the questions generally tend to revolve around the holy city of Benares; the emblematic colonial Pondicherry; and that temple of love, the Taj Mahal. And when on the subject of politics and governance, the only question that comes up is related to World Yoga Day. Though factual, these narrowed questions demonstrate a very reductive perception about contemporary India, and consequently, of contemporary Indian cinema.[4]

    Much of this has to do with the imagery fostered by colonial empires and not updated since. The first problem, created by the colonists, relates to exoticism and the condescending approach attached to it. The second is the total reliance of people on created images/media (largely, fiction film) for information about a foreign culture—a kind of persisting neo-colonialist approach to view the “outside world,” one that leans on ideologies, psychoanalysis, and social issues: “la géographie culturelle ne peut être distinguée de la géographie sociale ou politique” [cultural geography cannot be distinguished from social or political geography].[5]

    TIFF came into existence in 2012—a time when there were no Indian film screenings in cinema halls outside the Parisian area and the only Indian films that a few French people had watched were that of Satyajit Ray. It is an NGO, and like most tiny NGOs in France, everyone is a volunteer, the team is small, and the budget is miniscule. Most everyone in France back then had however heard of Bollywood, which they viewed pejoratively as a pathetic genre of cheap entertainers that spilled out into real life in the form of fun and partying. Consequently, TIFF struggled for years in its attempt to convince the French that Indian cinema was worthy of a screening. Ironically, and unfortunately, the French were less interested in watching Indian films and showed more excitement in being invited to Bollywood song-and-dance parties.

    A film festival audience is but a fragment and not a representative of a nation’s audience. The former is one that is eager to visit film theatres several times in a very short time, and even pay for each entry when required, even though they often have no idea what they are in for. They are willing to stake their time and money in return for the hope of discovering something new. The audience is an important part of a film festival, and this not just because they buy tickets—they are the very soul of a festival. At TIFF, as in many other such festivals, the audience appreciates that their film opinions are taken quite seriously, and they therefore enthusiastically look forward to being a part of the Audience Awards.

    The city of Toulouse in France, where TIFF takes place, is renowned for its cinephile audience. Its uptown and suburban areas is a noticeable observation point for the French film industry every Wednesday, the film release day in France. Also noteworthy is that Toulouse hosts well over 30 film festivals every year, a significant number even in a country that conducts one of the largest number of film festivals in the entire world.[6] It effectively means that no film festival here can rest on its past laurels.

    The journey of TIFF commenced sans variety, sans audience, sans budget. At the very start, diversity was non-existent, since most of the films screened were in Hindi. And the audience was scarce, since it seemed such a ridiculous, almost sacrilegious, idea to attend a festival of Indian films, and especially one that excluded the films of Ray. Forget audiences, even film journalists were totally confounded—one enthusiastic cutlet announcing the premier edition of TIFF published their story alongside the photograph of a native American.

    The purpose of TIFF has always been clear—to introduce French audiences to contemporary India and contemporary Indian cinema. Initially, there was hardly an audience for such films, and instead, just a lot of bias and flak. Thus, a primary strategy came into being—to host as many Q&A sessions as possible; with or without guests.[7] This experiment proved to be the turning point. These days, a Q&A session happens after the screening of every film, and audiences are encouraged to voice their opinions. Such sessions require immense energy; strong will and determination; and a thorough knowledge of Indian cinema, culture, and society. But the results are astounding, and prove that French audiences and programmers can be much more fascinated with Indian culture and films than anybody, including themselves, ever supposed.

    “We never imagined Indian cinema to be this,” “Why didn’t we hear about this (Indian) cinema before!” “Where can we get more information about Indian films and their context?” “Will this film be screened again, or released in France?” and “When would be the next edition?” are the class of positive, naïve, spontaneous testimonies of newbie French spectators of Indian cinema, these days, as they commence their wondrous journey into Indian culture.

    The spectatorship of TIFF is now comparable to many other important French film festivals and comprises majorly of French people ranging from the regular attendees to newbie individuals who neither have any special connection to Indian cinema nor are Bollywood fans. Strangely, despite a significant Indian community in the Toulouse area, very few attend the screenings. There are various possible reasons for this, but this is another topic altogether.French audiences are gradually being drawn towards this variety exhibit of storytelling, cultures, and languages so very different from their own—from Malayalam (Ee. Ma. Yau), Tamil (Pariyerum Perumal), Hindi/Gondi (Newton), Assamese (Ishu), Khasi (Onaatah – of the Earth), Manipuri (Loktak Lairembee), Tibetan/Pahari/Hindi (Sound of Silence), Urdu (One Half Widow), and Bengali (Runanubandha) to Marathi (Gulabjaam). They have begun to recognize that what is different isn’t necessarily inferior. And nowadays when they dislike a film, it isn’t because it is Indian but because the film whatever its origin failed to move them—this is far removed from that earlier subconscious, arrogant attitude towards the so-termed illiterate, kitsch, immature cinema.

     

    In conclusion

    Quantitatively, the distribution of Indian film in France is still rather ridiculous. Qualitatively, in the sense of diversity of production, the scene is even worse. That distributors of Indian films in France rely chiefly on the Indian-origin community for attendance points toward a sure prospect of failure in the short term. Festival programming statistics clearly indicates that French spectators are more than willing to entertain the diversity and dynamics of Indian productions despite the obvious cultural, economical, and political biases. This leads to the real questions—Who would be willing to invest money and energy in this challenge? Quite to the contrary to what is being witnessed in every film industry in this age of globalization, who would be willing to think beyond a short-term return on investment, in France and in India?

     

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    Bibliography

    1. Staszak, La fabrique cinématographique de l’altérité. Les personnages de « Chinoises » dans le cinéma occidental, Annales de géographie 2011/6 (n°682)
    2. Ronald Brownstein, The Power and the Glitter. The Hollywood-Washington Connection, New York, Vintage Books, 1992
    3. Bianchi, Entretiens avec les spectatrices de Bollywood: La réception des films hindi en France, séminaire Cinéphilies populaires, Sorbonne nouvelle, Paris III, April 2014
    4. Françoise Benhamou, Les dérèglements de l’exception culturelle, 2006
    5. Cinémanageria, «Les Festivals de cinéma[archive]», consulté le 19 mars 2008
    6. Cagneaux, De la diffusion potentielle du cinéma bollywood en France, master degree thesis, Institut d’études politiques, Lyon, 2015

     

    Films listed

    • Devdas,  Sanjay Leela Bhansali
    • Ee. Ma. Yau, Lijo Jose Pelissery
    • Gulabjaam, Sachin Kundalkar
    • Indian Palace, John Madden
    • Ishu, Utpal Borpujari
    • Kabhi Khushi Kabhie Gham, Karan Johar
    • Loktak Lairembee, Haobam Paban Kumar
    • Newton, Amit V. Masurkar
    • Onaatah – Of the Earth, Pradip Kurbah
    • One Half Widow, Danish Renzu
    • Pariyerum Perumal, Mari Selvaraj
    • Queen, Vikas Bahl
    • Runanubandha, Amartya Bhattacharyya
    • Slumdog Millionnaire, Danny Boyle
    • Sound of Silence, Dr. Biju
    • Sunrise, Partho Sen-Gupta

     

    Cover photo credit

    • Pierre Rieu

     

    See also

    https://filmcriticscircle.com/journal/french-spectators-of-indian-films-bias-and-curiosity/

    https://filmcriticscircle.com/journal/understanding-habits-preferences-bengali-cinema-audiences/

  • French Spectators of Indian Films — Bias and Curiosity

    French Spectators of Indian Films — Bias and Curiosity

    Our primary research on French spectators of Indian films was conducted nearly a decade ago: the ideal age for a first assessment. At present, although reception studies have begun taking hold in France, there are very few publications for the subject. Firstly, working on the audience-level reception is still not fashionable, and secondly, it is actually more restrictive, moving and gigantic than studying from pre-existing material (statistics, professional interviews, and the film object itself). Additionally, the subject seriously lacks visibility, at least with regards to quantity. Few Indian films find a release in France, and even less reach audiences beyond Indian and fan communities.

    Reception study of foreign films is never far from postcolonial studies. While working on French spectators of Indian films in mainland France it is logical to face issues from other disciplines. Staszak reminds us that geographical imaginary is inseparable from colonialism and exoticism.[1]The Frenchcontextis not an exception to this rule, especially regarding, firstly, the non-existence of a French market for Indian films, and secondly, the particular spontaneous interest for Indian films (or Western films set in India) by French spectators.

    In this paper, by ‘Indian films’, we mean ‘Indian production films exclusively’. We shall not discuss ‘co-productions’.

     

    Spectator profiles

    From a survey we had conducted from 2010 to 2013[2]focused on spectators of Bollywood films, three significant profiles in Indian film spectatorship are observed: spectators of Indian origin, the Bollywood fan community, and spectators of foreign origin. For the survey, 80% of the respondents were women and 68% were in between 15 to 40 years of age. If statistically women are overrepresented, in a way it refers to French spectatorship specificity in film theatres: women are more numerous than men. With reference to the participants’ age, even as French film theatres spectatorship is getting older, this specific population is younger: 35% for 15-25 years of age and 34% for 25-40 years of age. If we refer to the CNC survey conducted in October 2018, film theatres audience distribution is 20% for 15-24 years of age and 22% for 60 years of age and beyond.[3]

    Bearing in mind that the aim is to develop a French spectatorship for Indian films gives a significant clue regarding our specific audience potential for the near future. It would be interesting, in another paper, to present their enthusiasm and reasons for watching Indian films although there is very little about Indian cinema that appeals to the popular French film market.

     

    Kind of films being discussed in this paper

    It is worth noting that in this survey a majority of the target audience watches only Bollywood and Kollywood films. Theirs is not a deliberate rejection. The reason is the mass unawareness of films of the other Indian regions /languages. Such ignorance is perfectly understandable. For, even in official releases, one only gets to hear of films of Bollywood and Kollywood productions. The same is true in the cases of pirated versions subtitled in French, of the legally streamed films in France, and of the legal copies available in French DVD stores. Occasionally, a French “generalist” distributor may release an Indian film such as Umrikaor Hotel Salvation. [By “generalist” here is meant “not focused on Indian productions.”] For a country with an annual release of more than 1500 films produced all over India, and not just in Mumbai or Chennai, this reveals a serious lack of intent.

     

    Options for French spectators of Indian films in France

    A spectator who wishes to watch an Indian film in France has a very limited scope if they do not understand English. The situation gets more bleak if they do not live in the Parisian area.[4] Around 30 Bollywood /Kollywood films are released in the French market every year. And they follow a similar pattern: a single screening (or, at times, 2-3 screenings on the weekend) in a few cities in France and daily screenings for a single week in Paris (some of these films are released only in Paris and sans French subtitles).

    Subscription to a VoD service such as Netflix or Amazon Prime, who have been streaming Indian films with French subtitles since 2014 and 2016, respectively, is another option. However, no French subtitles are available for Indian films distributed by Eros International, which pioneered this streaming service way back in 2012. French spectators who crave to watch Indian films as soon as they are released wouldn’t want to subscribe to several VoD channels. Instead, they would prefer to buy or rent DVDs; this isn’t at all a good idea unless they chance to live in the Parisian area, for there would be no stores of this kind in their town. Furthermore, the pirated DVDs available in French markets are inferior in quality, and the French subtitles are sometimes not even understandable.

    The remaining option is the pirated version available online. The Internet offers spectators the opportunity to watch the latest Bollywood films as well as quite a few Bollywood cult films, made available by fan communities, and with French subtitles. It also allows French spectators to enter a community where they may share films in a like-minded environment. (It must be mentioned here that French spectators of Indian films in France attract judgmental comments.)

    Consequently, French spectators all over France are at least enabled to watch Indian films, get the latest updates on Indian films and film events, share views, and learn more about Indian culture. The language barrier too is fast disappearing with the availability of free subtitles created by volunteers. These fan communities are highly active and possess­ a huger catalogue than any other platform and are thus a truly warm and friendly place to discover Indian cinema. Of course, this is simply an observation and not a personal endorsement of piracy in any way.

    It is also observed that, irrespective of the medium, a majority of the films in the catalogue are mainstream Bollywood, a few are mainstream Kollywood, and the  exceptions are small-budget Hindi and Tamil films. In the rarest of rare cases, one comes across a film such as Fandry, a Marathi film by Nagraj Manjule (available on Netflix France). Sadly, since there isn’t any available publicity/literature, it is improbable that such films come to the notice of French spectators. Even in the cases when a French spectator is aware that Indian cinema is larger than these Bollywood /Kollywood blockbusters and wishes to watch Indian films of other regions /languages, they would have no access to these films. Furthermore, being curious about Indian cinema requires a certain kind of braveness.

    The prevailing misconception in France, therefore, remains that mainstream Bollywood /Kollywood constitutes Indian cinema. And French people continue to know very little about India, and in particular, about contemporary India and contemporary Indian cinema.

    To understand the primary cause of this belief, it is necessary to examine the psychology of a nation. At the beginning of the twenty-first century, knowledge of Indian cinema in France was almost zilch, but the term “Bollywood” was widely used as a synonym for films from India that were of an inferior quality – a kind of ‘illiterate and childish cinema’. Though a totally unfortunate and unfair tag, it says a lot about the subconscious refusal of the elitist French to legitimize a film industry that neither belonged to a Western storytelling tradition nor swore allegiance to Western culture supremacy, in particular, in the field of cinema. This denial by the French cultural intellectuals was in line with their tendency to consider their own culture as the torchbearer.  It isn’t at all surprising then to read the following words from the write-up on the Hindi film Gangs of Wasseypur, published in the 2012 edition of a French magazine: “le cinéma indien entre dans sa phase adulte et américanisée” (“Indian cinema enters its adult and Americanized phase”).[5]

    The subtle contradiction between ‘becoming an adult’ but ‘under the hegemony of American cinema’ expresses the arrogant position from where these words arise—a country proud of fighting American film industry hegemony around the world, and proud of its own ‘cultural exception’. The famous “exception culturelle” (1993), related to French politic in culture undoubtedly has very positive effects, but these effects disguise with difficulty a cultural protectionism towards not only the American film industry but all foreign cultures[6]. (In turn, it becomes a perfect twist in the use of CNC financial support to local production/distribution when these financial helps to produce/distribute foreign big budget mainstream films in the French market. This is another topic altogether.) The fact is that there is an invisible cultural barrier, and crossing the limit exposes one to a blame for cultural betrayal, and it is taken as a proof of poor taste and a lack of style. This won’t help French spectators to be brave and curious. I still remember my first presentation at a symposium. At the end of the Q&A, a professor came up to me and asked, anxiously, “My dear, you don’t really watch these films, do you?”

     

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    Bibliography

    1. Staszack,L’écran de l’exotisme. La place de Joséphine Baker dans le cinéma français, Annales de géographie, 2014, 1-2 (n°695-696)
    2. Bianchi, Séminaire “Le Cinéma en situation”, Sorbonne nouvelle, Paris III, January 2012
    3. https://www.obs.coe.int/en/web/observatoire/consulté April 29
    4. Bianchi, Paradoxes d’une dynamique de la gratuité: les films populaires indiens en France et leurs publicsin Art & Culture, Le coût et la gratuité, tome 1, L’Harmattan, 2013
    5. Les Inrockuptibles, December 2012
    6. Françoise Benhamou, Les dérèglements de l’exception culturelle, 2006

     

    Films listed

    • Umrika, Prashant Nair
    • Hotel Salvation, Shubhashish Bhutiani
    • Fandry, Nagraj Manjule
    • Gangs of Wasseypur, Anurag Kashyap

     

    Cover photo credit

    • Eric Bouchart

     

    See also

    https://filmcriticscircle.com/journal/the-appreciation-and-promotion-of-cultural-otherness/

    https://filmcriticscircle.com/journal/understanding-habits-preferences-bengali-cinema-audiences/