Journal of Indian Cinema

Vol. 1. Iss. 6.

Film Critics Circle of India

The Appreciation and Promotion of Cultural Otherness

Vanessa Lien Bianchi | June 25


Cinema is an important medium, and is highly responsible worldwide in constructing otherness. Film industries, since time immemorial, have been aware of this power that it holds, and several studies on this aspect using Hollywood as an example are available. This present study is a result of 10 years of research, backed with a field survey based on experience while conducting seven editions of Le Festival des Films Indiens de Toulouse/Toulouse Indian Film Festival (TIFF). It examines the biases regarding Indian culture held by the majority of French spectators—a majority of them have incorrect ideas about contemporary India—and attempts to find a way to show them the truth.

The primary reason for this widespread misinformation is the escapist Bollywood entertainers, such as Kabhi Khushi Kabhie Gham (15,363 tickets sold in 2001) and Devdas (98,338, in 2003) as well as a few notable films set in India and made by the West, such as Slumdog Millionnaire (2,694,389, in 2009) and Indian Palace (271,131, in 2012). What such canvasses unscrupulously exhibit is an India of contrasting images—grandiose wealth and dire poverty; glamorous haute culture and filthy rags; colorful, luxurious ceremonies and beggars, human trafficking, and exploitation.

read CASE STUDY

 

Understanding the Habits and Preferences of Bengali Cinema Audiences

Arnab K Middya | June 25

The cinema market of Kolkata/West Bengal has primarily been dominated by Bengali cinema since the last 5 years. The market leader is Venkatesh Films, a company that produces both critically acclaimed art as well as blockbuster commercial films… Venkatesh Films creates such a huge publicity buzz before each of its film’s releases that even good Hindi or English films releasing in the same week are literally compelled to pray for footfalls.

read in-depth MARKET RESEARCH

Traveling Abroad in Hindi films — The Nervousness of the Global Indian

MK Raghavendra | June 25

Hindi films about Indians traveling abroad have captured the imagination of the audience… These films appear to celebrate the newly found boldness of the global Indian, his/her willingness to take chances and seek risky occupations/ ways of life. Until a little more than half a century ago crossing the seas was almost taboo for Indians, but this has apparently changed forever. Traveling abroad is now presented as emblematic of acquiring boldness and becoming independent.

read FEATURE

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Ek Hasina Thi | Sriram Raghavan     Jai Arjun Singh
Game Over | Ashwin Saravanan     Baradwaj Rangan
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Game Over | Ashwin Saravanan     Sukanya Verma
House Owner | Lakshmy Ramakrishnan     Baradwaj Rangan
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Kabir Singh | Sandeep Reddy Vanga     Johnson Thomas
Kabir Singh | Sandeep Reddy Vanga     MK Raghavendra
Kabir Singh | Sandeep Reddy Vanga     Rahul Desai
Kabir Singh | Sandeep Reddy Vanga     Saibal Chatterjee
Kabir Singh | Sandeep Reddy Vanga     Saumil Gandhi
Kabir Singh | Sandeep Reddy Vanga     Tanul Thakur
Kadhal Parisu | A Jagannathan     Baradwaj Rangan
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Nakkash | Zaigham Imam     Deepa Gahlot
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Noblemen | Vandana Kataria     Deepa Gahlot
Noblemen | Vandana Kataria     Johnson Thomas
Noblemen | Vandana Kataria     Rahul Desai
Noblemen | Vandana Kataria     Saibal Chatterjee
Sindhubaadh | SU Arun Kumar     Baradwaj Rangan
Suttu Pidikka Utharavu | Ramprakash Rayappa     Baradwaj Rangan
The extraordinary journey of a fakir | Ken Scott     Johnson Thomas
The extraordinary journey of a fakir | Ken Scott     Rahul Desai
The extraordinary journey of a fakir | Ken Scott     Saibal Chatterjee
The extraordinary journey of a fakir | Ken Scott     Baradwaj Rangan
Unda | Khalid Rahman     Baradwaj Rangan
Virus | Aashiq Abu     Baradwaj Rangan
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