The appreciation and promotion of cultural otherness

A case study of the Toulouse Indian Film Festival Cinema is an important medium, and is highly responsible worldwide in constructing otherness.[1] Film industries, since time immemorial, have been aware of this power that it holds, and several papers on this aspect using Hollywood as an example are available.[2] This present study is a result […]

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Understanding the habits and preferences of Bengali cinema audiences

  The cinema market of Kolkata/West Bengal has primarily been dominated by Bengali cinema since the last 5 years. The market leader is Venkatesh Films, a company with huge production & distribution networks. The company produces both critically acclaimed art as well as blockbuster commercial films. Additionally, it produces fiction and non-fiction reality shows for […]

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Traveling abroad in Hindi films — The Nervousness of the Global Indian

Hindi films about Indians traveling abroad have captured the imagination of the audience – if the successes of  Zindagi Na Milegi Dobara, Yeh Jawaani Hai Deewani and Queen are any indication. These films are targeted at metropolitan/ multiplex audiences, those likely to be more aligned with the global world than with rural India which is only […]

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