Our primary research on French spectators of Indian films was conducted nearly a decade ago: the ideal age for a first assessment. At present, although reception studies have begun taking hold in France, there are very few publications for the subject. Firstly, working on the audience-level reception is still not fashionable, and secondly, it is […]
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The Hindi film has transformed radically in the past few years and, more than ever, there is evidence that it does not want to be ‘Hindi cinema’. What there is less evidence of – is what it wants to genuinely be. Hindi films are now for people who speak the English language, people with some […]
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Stories narrated in a dramatic manner attract and engage the masses, especially those from the lower strata whose daily lives are filled with struggle. ‘Masala,’ ‘escapist fare’ offers them nostalgia, inspiration, strength and hope. For, the cinema crafted for them is kinder than their unchanging reality. This causal relationship between income class and preference for […]
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