{"id":1996,"date":"2019-05-21T13:55:29","date_gmt":"2019-05-21T19:25:29","guid":{"rendered":"https:\/\/filmcriticscircle.com\/journal\/?p=1996"},"modified":"2022-03-19T20:44:29","modified_gmt":"2022-03-19T15:14:29","slug":"french-spectators-of-indian-films-bias-and-curiosity","status":"publish","type":"post","link":"https:\/\/filmcriticscircle.com\/journal\/case-study\/french-spectators-of-indian-films-bias-and-curiosity\/","title":{"rendered":"French Spectators of Indian Films \u2014 Bias and Curiosity"},"content":{"rendered":"

O<\/span>ur primary research on French spectators of Indian films was conducted nearly a decade ago: the ideal age for a first assessment. At present, although reception studies have begun taking hold in France, there are very few publications for the subject. Firstly, working on the audience-level reception is still not fashionable, and secondly, it is actually more restrictive, moving and gigantic than studying from pre-existing material (statistics, professional interviews, and the film object itself). Additionally, the subject seriously lacks visibility, at least with regards to quantity. Few Indian films find a release in France, and even less reach audiences beyond Indian and fan communities.<\/p>\n

Reception study of foreign films is never far from postcolonial studies. While working on French spectators of Indian films in mainland France it is logical to face issues from other disciplines. Staszak reminds us that geographical imaginary is inseparable from colonialism and exoticism.[1]<\/sup>The Frenchcontextis not an exception to this rule, especially regarding, firstly, the non-existence of a French market for Indian films, and secondly, the particular spontaneous interest for Indian films (or Western films set in India) by French spectators.<\/p>\n

In this paper, by \u2018Indian films\u2019, we mean \u2018Indian production films exclusively\u2019. We shall not discuss \u2018co-productions\u2019.<\/p>\n

 <\/p>\n

Spectator profiles<\/strong><\/h3>\n

From a survey we had conducted from 2010 to 2013[2]<\/sup>focused on spectators of Bollywood films, three significant profiles in Indian film spectatorship are observed: spectators of Indian origin, the Bollywood fan community, and spectators of foreign origin. For the survey, 80% of the respondents were women and 68% were in between 15 to 40 years of age. If statistically women are overrepresented, in a way it refers to French spectatorship specificity in film theatres: women are more numerous than men. With reference to the participants\u2019 age, even as French film theatres spectatorship is getting older, this specific population is younger: 35% for 15-25 years of age and 34% for 25-40 years of age. If we refer to the CNC survey conducted in October 2018, film theatres audience distribution is 20% for 15-24 years of age and 22% for 60 years of age and beyond.[3]<\/sup><\/p>\n

Bearing in mind that the aim is to develop a French spectatorship for Indian films gives a significant clue regarding our specific audience potential for the near future. It would be interesting, in another paper, to present their enthusiasm and reasons for watching Indian films although there is very little about Indian cinema that appeals to the popular French film market.<\/p>\n

 <\/p>\n

Kind of films being discussed in this paper<\/strong><\/h3>\n

It is worth noting that in this survey a majority of the target audience watches only Bollywood and Kollywood films. Theirs is not a deliberate rejection. The reason is the mass unawareness of films of the other Indian regions \/languages. Such ignorance is perfectly understandable. For, even in official releases, one only gets to hear of films of Bollywood and Kollywood productions. The same is true in the cases of pirated versions subtitled in French, of the legally streamed films in France, and of the legal copies available in French DVD stores. Occasionally, a French \u201cgeneralist\u201d distributor may release an Indian film such as Umrika<\/em>or Hotel Salvation.\u00a0<\/em>[By \u201cgeneralist\u201d here is meant \u201cnot focused on Indian productions.\u201d] For a country with an annual release of more than 1500 films produced all over India, and not just in Mumbai or Chennai, this reveals a serious lack of intent.<\/p>\n

 <\/p>\n

Options for French spectators of Indian films in France<\/h3>\n

A spectator who wishes to watch an Indian film in France has a very limited scope if they do not understand English. The situation gets more bleak if they do not live in the Parisian area.[4]\u00a0<\/sup>Around 30 Bollywood \/Kollywood films are released in the French market every year. And they follow a similar pattern: a single screening (or, at times, 2-3 screenings on the weekend) in a few cities in France and daily screenings for a single week in Paris (some of these films are released only in Paris and sans French subtitles).<\/p>\n

Subscription to a VoD service such as Netflix or Amazon Prime, who have been streaming Indian films with French subtitles since 2014 and 2016, respectively, is another option. However, no French subtitles are available for Indian films distributed by Eros International, which pioneered this streaming service way back in 2012. French spectators who crave to watch Indian films as soon as they are released wouldn\u2019t want to subscribe to several VoD channels. Instead, they would prefer to buy or rent DVDs; this isn\u2019t at all a good idea unless they chance to live in the Parisian area, for there would be no stores of this kind in their town. Furthermore, the pirated DVDs available in French markets are inferior in quality, and the French subtitles are sometimes not even understandable.<\/p>\n

The remaining option is the pirated version available online. The Internet offers spectators the opportunity to watch the latest Bollywood films as well as quite a few Bollywood cult films, made available by fan communities, and with French subtitles. It also allows French spectators to enter a community where they may share films in a like-minded environment. (It must be mentioned here that French spectators of Indian films in France attract judgmental comments.)<\/p>\n

Consequently, French spectators all over France are at least enabled to watch Indian films, get the latest updates on Indian films and film events, share views, and learn more about Indian culture. The language barrier too is fast disappearing with the availability of free subtitles created by volunteers. These fan communities are highly active and possess\u00ad a huger catalogue than any other platform and are thus a truly warm and friendly place to discover Indian cinema. Of course, this is simply an observation and not a personal endorsement of piracy in any way.<\/p>\n

It is also observed that, irrespective of the medium, a majority of the films in the catalogue are mainstream Bollywood, a few are mainstream Kollywood, and the\u00a0 exceptions are small-budget Hindi and Tamil films. In the rarest of rare cases, one comes across a film such as Fandry<\/em>, a Marathi film by Nagraj Manjule (available on Netflix France). Sadly, since there isn\u2019t any available publicity\/literature, it is improbable that such films come to the notice of French spectators. Even in the cases when a French spectator is aware that Indian cinema is larger than these Bollywood \/Kollywood blockbusters and wishes to watch Indian films of other regions \/languages, they would have no access to these films. Furthermore, being curious about Indian cinema requires a certain kind of braveness.<\/p>\n

The prevailing misconception in France, therefore, remains that mainstream Bollywood \/Kollywood constitutes Indian cinema. And French people continue to know very little about India, and in particular, about contemporary India and contemporary Indian cinema.<\/p>\n

To understand the primary cause of this belief, it is necessary to examine the psychology of a nation. At the beginning of the twenty-first century, knowledge of Indian cinema in France was almost zilch, but the term \u201cBollywood\u201d was widely used as a synonym for films from India that were of an inferior quality \u2013 a kind of ‘illiterate and childish cinema\u2019. Though a totally unfortunate and unfair tag, it says a lot about the subconscious refusal of the elitist French to legitimize a film industry that neither belonged to a Western storytelling tradition nor swore allegiance to Western culture supremacy, in particular, in the field of cinema. This denial by the French cultural intellectuals was in line with their tendency to consider their own culture as the torchbearer. \u00a0It isn\u2019t at all surprising then to read the following words from the write-up on the Hindi film Gangs of Wasseypur,\u00a0<\/em>published in the 2012 edition of a French magazine: \u201cle cin\u00e9ma indien entre dans sa phase adulte et am\u00e9ricanis\u00e9e\u201d (\u201cIndian cinema enters its adult and Americanized phase\u201d).[5]<\/sup><\/p>\n

The subtle contradiction between \u2018becoming an adult\u2019 but \u2018under the hegemony of American cinema\u2019 expresses the arrogant position from where these words arise\u2014a country proud of fighting American film industry hegemony around the world, and proud of its own \u2018cultural exception\u2019. The famous \u201cexception culturelle\u201d (1993), related to French politic in culture undoubtedly has very positive effects, but these effects disguise with difficulty a cultural protectionism towards not only the American film industry but all foreign cultures[6]<\/sup>. (In turn, it becomes a perfect twist in the use of CNC financial support to local production\/distribution when these financial helps to produce\/distribute foreign big budget mainstream films in the French market. This is another topic altogether.) The fact is that there is an invisible cultural barrier, and crossing the limit exposes one to a blame for cultural betrayal, and it is taken as a proof of poor taste and a lack of style. This won\u2019t help French spectators to be brave and curious. I still remember my first presentation at a symposium. At the end of the Q&A, a professor came up to me and asked, anxiously, \u201cMy dear, you don\u2019t really watch these films, do you?\u201d<\/p>\n

 <\/p>\n

[divider size=”1″ margin=”0″]\n

 <\/p>\n

Bibliography<\/strong><\/h3>\n
    \n
  1. Staszack,L’\u00e9cran de l’exotisme. La place de Jos\u00e9phine Baker dans le cin\u00e9ma fran\u00e7ais<\/em>, Annales de g\u00e9ographie, 2014, 1-2 (n\u00b0695-696)<\/li>\n
  2. Bianchi, S\u00e9minaire \u201cLe Cin\u00e9ma en situation\u201d, Sorbonne nouvelle, Paris III, January 2012<\/li>\n
  3. https:\/\/www.obs.coe.int\/en\/web\/observatoire\/<\/a>consult\u00e9 April 29<\/li>\n
  4. Bianchi,\u00a0Paradoxes d\u2019une dynamique de la gratuit\u00e9: les films populaires indiens en France et leurs publics<\/em>in Art & Culture, Le co\u00fbt et la gratuit\u00e9, tome 1, L\u2019Harmattan, 2013<\/li>\n
  5. Les Inrockuptibles, December 2012<\/li>\n
  6. Fran\u00e7oise Benhamou<\/a>, <\/span>Les d\u00e9r\u00e8glements de l’exception culturelle<\/em>, 2006<\/span><\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    Films listed<\/strong><\/h3>\n
      \n
    • Umrika<\/em>, Prashant Nair<\/li>\n
    • Hotel Salvation,\u00a0<\/em>Shubhashish Bhutiani<\/li>\n
    • Fandry,\u00a0<\/em>Nagraj Manjule<\/li>\n
    • Gangs of Wasseypur<\/em>,\u00a0Anurag Kashyap<\/li>\n<\/ul>\n

       <\/p>\n

      Cover photo credit<\/strong><\/h3>\n
        \n
      • Eric Bouchart<\/li>\n<\/ul>\n

         <\/p>\n

        See also<\/strong><\/h3>\n

        https:\/\/filmcriticscircle.com\/journal\/the-appreciation-and-promotion-of-cultural-otherness\/<\/p>\n

        https:\/\/filmcriticscircle.com\/journal\/understanding-habits-preferences-bengali-cinema-audiences\/<\/p>\n

         <\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

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